PVRP Music’s top EDM songs of 2019; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from GRIZ, Jauz, ZHU and more! #Discover PVRP Music Live: Best of 2019! Enjoy! @pvrpghost | @pvrpmusic
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As 2019 comes to a close and we welcome in a new decade something seems to be clear, the internet has matured and we are in a new era of monetized immersive ecosystems.
We are now moving into the future and it will demand that you step up your digital presence by using data to find out who your target audience really is, nurturing them and then converting them to paid subscribers by offering bonuses such as Interactive Media around micro-moments, VR concerts.
It may be just another year, but it will start to feel like a new decade as the media mergers and acquisitions settle and the major players such as the likes of Apple hit the road running.
Immersive tech like AR and VR will gain traction as hardware such as the Oculus becomes more widely adopted and more brands come on board. Advertisers are also taking note of this boom with Facebook starting to test out paid ads for their AR filters
Wave is one company making a splash in what will be the next wave of entertainment, VR Concerts. They have previously collaborated with an impressive roster of artists including The Glitch Mob, Kill The Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist, Lindsey Stirling, among others. The recent Lindsey Stirling Wave attracted more than 400,000 live unique viewers from around the globe.
“The fan engagement is what makes the Wave experience so exciting”, Adam Arrigo continues. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction are what Wave is all about.”
Leveraging data is increasingly important and doing so in a transparent and ethical way. Universal Music Group recently unveiled a new artist data portal to help artists and their teams deepen their understanding of their fans. Smarter data use will set you up for success in regards to nurturing your brand communities and many other important factors.
We are also seeing data being used to break new artists as algorithms become smarter. Another important tool for this is Shazam, if a song has good numbers on the platform, the algorithms in the Apple Music, Spotify and Amazon Prime ecosystems will know and that track will be added to MORE playlists making the track evermore popular. Yes, at this point, the growth of the song is geometric and will potentially go “viral”.
Video marketing is an essential part of the image and brand that is portrayed to fans. Poor video quality or not incorporating video is negatively impacting your success.
YouTube has been the leader for a while and thus you should have a strong presence with a fully branded channel.
As Gen Z starts to become the marketing focus it will be increasingly important to have a strong strategy on Tik Tok.
Don’t discount these newer platforms, they have proven the success of helping artists make it, such as Lil Nas X.
Once you have a solid understanding of who your audience is, it’s important to nurture this group as they are your ‘day-one’s’ and will become the most valuable marketing tool. Facebook has been adding more features to their groups which allows for a great place to reach your community, as well as traditional email marketing.
Your owned channels such as your website and apps are crucial for d2c as it will allow you to take ownership of your data and cut through the noise of algorithms. By doing so you set your brand up to be a lifestyle brand that people want to be associated with and will pay money to be a member.
Digital advertising has surpassed marketers and thus we will be relying more on AI and machine learning technology to deliver dynamic personalized ads to the right customer, at the right time, at the right place to make a conversion. Although this technology can be borderline creepy and has had its issues brought to light over the past few years through press reports, it is still imperative to be using.
When done correctly people actually enjoy it, for example, Pandora has taken a cue from Spotify’s personalized playlists and recently rolled out a new personalized user interface. Using AI to personalize your advertising and data to find your audience you will be set up for success in achieving the ultimate goal of a brand influencer community.
Mobile has been dominating for several years now and moving into 2020 it will be important to get creative and start taking advantage of micro-moments. Micro-moments are impulse decisions that are made based on the fear of missing out or other reasons.
The primary example of this is shoppable social feeds, and this will start to be combined with video and AR/VR for the ultimate experience.
We are no doubt in for a new era of music, technology, and media with the new decade and with that brings fresh faces and competition to the forefront.
We recently saw the close of ViacomCBS and may see a partnership between Tik Tok and Universal Music Group in the near future, with these deals being made it means new opportunities and ways of doing business. The Grammy’s now has competition with the Apple Music Awards. The Billboard charts will likely lose ground to Shazam or other players in the coming year.
However, at the end of the day, these deals won’t mean too much if they can’t get their fans on board rather than forcing their audience to choose subscription services or other choices.
Happy Sunday Funday! #Discover PVRP Music Live Electronic Christmas Special! This is a special Christmas EDM mix podcast featuring tracks from Borgore, Kaskade and more! Mixed live by RP on Sunday, December 17, 2017 ..Enjoy! @pvrpghost | @pvrpmusic
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Get in the spirit this season, be you, listen to what you want; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from Ganja White Night, Richie Hawtin, GRIZ and more! #Discover PVRP Music Live: Fall 2019! Enjoy! @pvrpghost | @pvrpmusic
PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading to find out if you should focus more on Tik Tok or YouTube.
Last week’s Billboard Live Music Summit was designed to provide an overview of the modern concert touring business. But unlike its conference peers, Billboard Live didn’t just showcase the industry’s biggest players but included its brightest upstarts and future leaders. [Continue Reading]
Artist-friendly finance specialists Sound Royalties is pioneering a new way for musicians d.i.y, indie and major label; to finance their projects. CEO, Alex Heiche, a Nashville resident. [Continue Reading]
In reality, touring in the wintertime isn’t always actually that bad, but doing so does necessitate an extra level of planning in order to ensure your shows are a success, and that you can actually get from venue to venue safely. [Continue Reading]
Video marketing has become a major part of just about every artist’s marketing campaign and has fueled an uptick video content creation. But choosing which platform to release said content on has become a tricky choice and often depends on which meshes better with a given artist’s brand. [Continue Reading]
SoundCloud has launched Promote on SoundCloud, a self-service promotional tool for artists to boost their original tracks to the top of listeners’ Soundcloud feeds and mobile homepages. Promote on Soundcloud. [Continue Reading]
Classical music streamer IDAGIO has added a free ad-supported tier. IDAGIO Free launches today in 190 countries with 2 million recordings [Continue Reading]
China-based streamer Tencent Music reported impressive revenue and subscriber growth for the third fiscal quarter of 2019. According to unaudited financial statements from Tencent, revenue for the quarter hit $910. [Continue Reading]
While Spotify’s number may look great (113 million paid subscribers is nothing to sneeze at) the company seems to be going through quite a bit of turmoil behind the scenes, and suffering serious brain drain in the process. [Continue Reading]
Show a little pride this summer, be you, listen to what you want; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from Steve Aoki, Avicii, Wax Motif and more! #Discover PVRP Music Live: Summer 2019! Enjoy! @pvrpghost | @pvrpmusic
PVRP Ghost is the first artist signed to PVRP Music. Keep it locked for the dopest electronic beats coming from Ghost.
Coming from Philadelphia, PA, PVRP Ghost plans to release trap beats and moving into producing house music. In the meantime, catch Ghost bringing the fire on our podcast EDM mix episodes at pvrpmusic.com.