PVRP Music Spring 2020

PVRP Live: Spring 2020 Groove (House, Techno, & Bass)

PVRP Music’s soundtrack to your Spring Break 2020; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from Malaa, Nitti Gritti, Quintino and more! #Discover PVRP Music Live: Spring 2020 Groove! Enjoy! @pvrpghost | @pvrpmusic


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Music Event Guide: Spring 2020

Major EDM Concert & Festivals

Plan your next fest or party with our guide to all the major dance music events happening in Philly, LA, NYC and more!

~Your event not listed? Submit the deets to be added and promoted here!

Concert Reviews


Spring 2020

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Plan your Spring Break or weekend out with all the major dance music events happening in Philly, LA, NYC and more! From local tour stops to major festivals such as EDC, we got you covered!



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Music Marketing Trends: February 2020

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading for artist marketing guides, templates, and the hottest music tech startups of 2020.


1) WMG IPO: All You Need to Know

The ‘surprise’ IPO announcement from Warner Music Group is already sending ripples through the music industry eco-system. Top MIDiA analyst Mark Mulligan puts it all into context. [Continue Reading

2) What We Can Learn From Amazon’s Email Template

Although the eblast is certainly a powerful tool, many artists and labels grapple with the difficult challenge of how to best format these emails for maximum engagement. Here, we look. [Continue Reading]  

3) Should Artists Promote Their Music On TikTok?

While music is certainly an integral part of keeping TikTok users entertained on the platform, whether or not artists should be sinking a lot of energy and money into promoting. [Continue Reading]

4) Spotify To Expand Paid Artists Services, But Can Most Musicians Afford Them?

Spotify is pleased with the early adoption of its first paid artist marketing tool Marquee and will soon add more paid services, the streamer shared in an earnings call Wednesday. [Continue Reading]

5) YouTube Reports $15 Billion In Revenue, CEO Wants More – Where’s Ours?

YouTube’s annual revenue exceeded $15 billion in 2019. Even so, the CEO suggests there’s significantly more room for growth, leading some to question where their piece of the pie. [Continue Reading]

6) Amber Horsburgh On Artist Marketing That Works

In this interview, industry expert Amber Horburgh walks us through the importance of developing a holistic marketing plan that your team is capable of not only creating, but also executing. [Continue Reading]

7) Guide To Creating An Effective Roadmap For Your Music Goals

As a serious band or artist looking to grow your listener base and sell tickets to your shows, setting goals and creating a strategy is essential. Here we break down. [Continue Reading]

8) Meet The 10 Hot Music Tech Startups Chosen For Techstar 2020

Music/tech accelerator Techstars Music has announced its latest class of startups who’ll be part of its 13-week program this spring. Bob Moczydlowsky, formerly Head of Music at Twitter, and his Techstars Music. [Continue Reading]

9) Streaming Company LiveXLive Acquires Spring Awakening Owner

It has been announced that LiveXLive, a global digital media company focused on live entertainment, has acquired React for $2 million. The streaming company will now own Spring Awakening, Sunset Music Festival, as well as more than 250 club and venue shows per year. [Continue Reading]

 

10) Soundcloud Secures $75M Investment From Pandora Owner Siriusxm

SoundCloud has just announced that it has secured $75 million investment from SiriusXM – which, remember, acquired another leading music streaming platform, Pandora, last year in a $3.5bn all-stock transaction. [Continue Reading]

 

 

Source: hypebot.com; musicbusinessworldwide.com; edmtunes.com

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PVRP Music Winter 2019

PVRP Live: Best EDM Songs 2019 (House, Techno, & Bass)

PVRP Music’s top EDM songs of 2019; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from GRIZ, Jauz, ZHU and more! #Discover PVRP Music Live: Best of 2019! Enjoy! @pvrpghost | @pvrpmusic


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PVRP Music Marketing Trends_ 2020

Music Marketing Trends: 2020

Music Marketing Trends to Expect in 2020:

pvrp music 2020By: Randall Peery

AR/VR, Data, Brand Communities, Personalization, Micro-Moments

As 2019 comes to a close and we welcome in a new decade something seems to be clear, the internet has matured and we are in a new era of monetized immersive ecosystems.

We are now moving into the future and it will demand that you step up your digital presence by using data to find out who your target audience really is, nurturing them and then converting them to paid subscribers by offering bonuses such as Interactive Media around micro-moments, VR concerts.

It may be just another year, but it will start to feel like a new decade as the media mergers and acquisitions settle and the major players such as the likes of Apple hit the road running.


1) Immersive Tech like AR and VR

Immersive tech like AR and VR will gain traction as hardware such as the Oculus becomes more widely adopted and more brands come on board. Advertisers are also taking note of this boom with Facebook starting to test out paid ads for their AR filters

Wave is one company making a splash in what will be the next wave of entertainment, VR Concerts. They have previously collaborated with an impressive roster of artists including The Glitch Mob, Kill The Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist, Lindsey Stirling, among others. The recent Lindsey Stirling Wave attracted more than 400,000 live unique viewers from around the globe.

Wave VR REZZ

“The fan engagement is what makes the Wave experience so exciting”, Adam Arrigo continues. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction are what Wave is all about.”


2) Data

Leveraging data is increasingly important and doing so in a transparent and ethical way. Universal Music Group recently unveiled a new artist data portal to help artists and their teams deepen their understanding of their fans. Smarter data use will set you up for success in regards to nurturing your brand communities and many other important factors.

We are also seeing data being used to break new artists as algorithms become smarter. Another important tool for this is Shazam, if a song has good numbers on the platform, the algorithms in the Apple Music, Spotify and Amazon Prime ecosystems will know and that track will be added to MORE playlists making the track evermore popular. Yes, at this point, the growth of the song is geometric and will potentially go “viral”.


3) Video

Video marketing is an essential part of the image and brand that is portrayed to fans. Poor video quality or not incorporating video is negatively impacting your success.

YouTube has been the leader for a while and thus you should have a strong presence with a fully branded channel.
As Gen Z starts to become the marketing focus it will be increasingly important to have a strong strategy on Tik Tok.
Don’t discount these newer platforms, they have proven the success of helping artists make it, such as Lil Nas X.


4) Brand Communities

Once you have a solid understanding of who your audience is, it’s important to nurture this group as they are your ‘day-one’s’ and will become the most valuable marketing tool. Facebook has been adding more features to their groups which allows for a great place to reach your community, as well as traditional email marketing.

Your owned channels such as your website and apps are crucial for d2c as it will allow you to take ownership of your data and cut through the noise of algorithms. By doing so you set your brand up to be a lifestyle brand that people want to be associated with and will pay money to be a member.


5) Personalization

Digital advertising has surpassed marketers and thus we will be relying more on AI and machine learning technology to deliver dynamic personalized ads to the right customer, at the right time, at the right place to make a conversion. Although this technology can be borderline creepy and has had its issues brought to light over the past few years through press reports, it is still imperative to be using.

When done correctly people actually enjoy it, for example, Pandora has taken a cue from Spotify’s personalized playlists and recently rolled out a new personalized user interface. Using AI to personalize your advertising and data to find your audience you will be set up for success in achieving the ultimate goal of a brand influencer community.


6) Micro-Moments 

Mobile has been dominating for several years now and moving into 2020 it will be important to get creative and start taking advantage of micro-moments. Micro-moments are impulse decisions that are made based on the fear of missing out or other reasons.

The primary example of this is shoppable social feeds, and this will start to be combined with video and AR/VR for the ultimate experience.

Image result for shoppable video platforms example


7) New Faces of the Music Industry

We are no doubt in for a new era of music, technology, and media with the new decade and with that brings fresh faces and competition to the forefront.

We recently saw the close of ViacomCBS and may see a partnership between Tik Tok and Universal Music Group in the near future, with these deals being made it means new opportunities and ways of doing business. The Grammy’s now has competition with the Apple Music Awards. The Billboard charts will likely lose ground to Shazam or other players in the coming year.

However, at the end of the day, these deals won’t mean too much if they can’t get their fans on board rather than forcing their audience to choose subscription services or other choices.


 

 


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PVRP Live: EDM Christmas (Trvpmvs, House, Bass)

Happy Sunday Funday! #Discover PVRP Music Live Electronic Christmas Special! This is a special Christmas EDM mix podcast featuring tracks from Borgore, Kaskade and more! Mixed live by RP on Sunday, December 17, 2017 ..Enjoy! @pvrpghost | @pvrpmusic


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PVRP Music Shop

PVRP Shop Now Live

Shop Men’s & Women’s Streetwear

The PVRP Music Shop is now live and offers our loyal fans both men and women apparel for a younger stylish look. Take $5 off your first order using promo code ‘onepvrp’ and FREE shipping on orders over $50. PLUS, 10% OFF when you signup for our newsletter.

Also, help us, help musicians by adding a 50¢ donation upon checkout to MusiCares that goes to improve musicians mental health and PVRP will match.

If you vibe with us join the PVRP Fam for free to earn rewards on purchases, bonuses, discounts, exclusive content and more!

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Music Event Guide: Fall 2019

Major EDM Concert & Festivals

~Your event not listed? Submit the deets to be added and promoted here!

Concert Reviews


Fall 2019

Plan your weekend out with all the major dance music events happening in Philly, LA, NYC and more! From local tour stops to major festivals such as EDC, we got you covered!


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PVRP Music Agency: Digital Marketing Packages

PVRP Agency Artist & Digital Marketing Services

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Request a free consultation here!

I offer specialized marketing campaigns for my clients based on your needs found in the initial consultation. I can assist with brand identity and create a full-service marketing campaign to grow your brand. Digital marketing services include website development, social media management, email marketing, lead generation, audio and creative services. I specialize in the music industry and offer full-service artist services.
– Randall Peery –


Basic Marketing Campaign Package

Digital Marketing Campaign Package

Get in touch for the Premium Social Media Advertising Campaign Package. Package includes a consultation for your marketing and brand needs as well as a comprehensive plan of action. I will manage your social media (two platforms) with organic and targeted paid social ads for one month. This package also includes one social media graphic design.

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Website Development Services

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Music Distribution and Promotion

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  • Artist/Talent & Event Management:
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PVRP Music Fall 2019

PVRP Live: Fall 2019 (House, Techno, & Bass)

Get in the spirit this season, be you, listen to what you want; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from Ganja White Night, Richie Hawtin, GRIZ and more! #Discover PVRP Music Live: Fall 2019! Enjoy! @pvrpghost | @pvrpmusic


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NEW MUSIC: Posthumous new Avicii album, TIM, is out now


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Halloween 2019