covid19 x music business

COVID-19 Crisis: Live Music Business Resources

PVRP Music Agency is tracking the Coronavirus (COVID-19) crisis as it brings the live music business to a standstill. We will continue to update the below with resources for music professionals and freelancers who are now out of work due to COVID-19

1) COVID-19 Music Production Response Facebook Group

This is an open forum for constructive debate about the effects of COVID-19 on music production industry professionals. [Continue Reading]

2) Facebook Group: Event Ops Collective (EOC)

Event Ops Collective (EOC) aims to streamline the concert and festival staffing process by connecting those doing the hiring (promoters, staffing coordinators, contractors, vendors, etc.) with seasoned professionals in the live events space. The goal is to create a place where event operations personnel can come together to collaborate, ask questions, make contacts, and of course, FIND WORK! [Continue Reading]


3) Facebook Group: Live Events Industry Federal Aid Action Group

Network and join the Live Events Industry Federal Aid Action Group for COVID-19. [Continue Reading]

4) Backline

Backline is a hub for music industry professionals and their families to quickly and easily access mental health and wellness resources. They have been hosting virtual support groups for professionals trying to deal with the COVID-19 crisis. [Continue Reading]

5) COVID-19 & Freelance Artists Resouces

This list is specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. [Continue Reading]

6) Tell Congress to include displaced entertainment workers in relief package

The bipartisan Families First Coronavirus Response Act (H.R. 6201) is a good start to providing relief to workers, however, the provisions on the table for emergency paid leave benefits won’t apply to displaced entertainment workers because of the requirements for days worked on a job to qualify. [Continue Reading]

7) Petition: Covid-19 Federal Aid Package for Events Industry

We are in need of an aid package to support us in order to survive and recover the pandemic and economic catastrophe. Help us petition our elected officials for help and sign the petition today. [Continue Reading]

8) Alternative Opportunities for Event Industry Workers

This is a live document of potential alternative work opportunities for event industry workers. (compiled by EOC Group). [Continue Reading]

9) MusiCares: COVID-19 Relief Fund

The Recording Academy® and its affiliated charitable foundation MusiCares® have established the COVID-19 Relief Fund to help our peers in the music community affected by the Coronavirus pandemic. This is an addition to MusiCares Emergency Financial Assistance Fund. [Continue Reading]


10) Actors Fund

Founded in 1882, The Actors Fund is a national human services organization here to meet the needs of the entertainment community with a unique understanding of the challenges involved in a life in the arts. Services include emergency financial assistance, affordable housing, health care and insurance counseling, senior care, secondary career development and more. [Continue Reading]


11) COVID-19: Everything is on Fire – US CONCERT CANCELLATIONS

This is a live document of all of the US concert cancellations due to COVID-19.  [Continue Reading]


12) Donate: GoFund Music Venues, Professionals and Artists

This is a live document of all the GoFundMe’s launching to save music venues who have now had to close their doors indefinitely or for struggling professions.

Submit your campaign here to be included in the list.  [Continue Reading


13) Live-Entertainment Giants Form Task Force to Lead Unified Coronavirus Response

In a rare show of unity among usually fierce competitors, live-entertainment agencies and promoters including AEG, CAA, ICM, Live Nation, Paradigm and UTA have formed a task force to strategize and coordinate a unified response to the spread of coronavirus and its growing impact on the touring business, according to multiple sources and media reports. [Continue Reading]


14) Live Nation Planning to Pause Arena Tours Due to Coronavirus

Recognizing national concerns over the spread of the coronavirus, Live Nation is instructing its touring shows to prepare to return home, Billboard has learned. The announcement affects all Live Nation tours domestically and some shows internationally. [Continue Reading]


15) ‘Everything Is in Chaos’: The Concert Business Stands to Lose Billions From Coronavirus

The abrupt reshuffling of major events like Coachella, SXSW, and Pearl Jam and Madonna’s shows due to coronavirus is already devastating to the live music industry — but by some predictions, we’re only seeing the start of the chaos. [Continue Reading]


16) What Happens When a Music Festival Is Canceled Due to Coronavirus?

Festival cancellations happen for plenty of reasons, and have financial repercussions for everyone involved: artists, fans, staffers, vendors, and the festival organizers themselves.

Last year alone, before the global coronavirus outbreak, at least a dozen music festivals threw in the towel, led by the calamitous Woodstock 50. What happens afterward and who gets paid depends on a few factors, including insurance coverage (or lack thereof) for festivals and artists, and whether the cancellation was voluntary or government-mandated.

But the most important factors are the specifics of the deals between promoters and artists. “The short answer is: What does the contract say?” notes concert insurance veteran Peter Tempkins, whose festival clients have included Warped Tour and Bonnaroo. [Continue Reading]


17) Ticketmaster: Information Regarding the Cancellation and Rescheduling of Live Events

In order to provide you with as much information as they can, Ticketmaster has created a comprehensive information portal that will be consistently updated with changes to the status of all impacted events, so feel free to check back often. [Continue Reading]


18) ‘Together At Home’: Top artists live streaming free concerts from homes

As COVID-19 shuts down concerts nationwide, it is a great time to look at implementing a streaming strategy. Or while you have extra time at home, enjoy a streamed set from your favorite artist!

Dash Radio has also launched a popup station to accommodate artists. [Continue Reading]


19) Coronavirus Is Giving Livestreaming the Chance to Prove Itselfself

It’s taken some time — and the unfortunate circumstance of a pandemic — but concert livestreaming could finally be having its moment. Amid major festival cancellations and hundreds of tours and concerts getting the chopping block due to COVID-19, artists and their teams are scrambling for new ways forward; and because waiting isn’t much of an option for those who need the income or can’t afford to cancel, the fledgling livestreaming industry is finding itself in the spotlight.

Here is a also a helpful livestream live doc guide.  [Continue Reading]


20) The Events Industry Needs a Quick Pivot to Survive the Challenge of Coronavirus

After more than 12 years of economic expansion and growth, those of us in the meetings world face a triple whammy: a contagion with no immediate vaccine or easy treatment; supply-chain disruption and travel restrictions causing looming challenges to the economy; and a growing fear — if not panic — resulting in corporate and government travel bans and cancellation of meetings and events. We are all struggling to deal with short-term situations and do scenario planning for a range of uncertainties in the short and long term. [Continue Reading]


21) Penny Fractions: The Coronavirus Destroyed the Music Industry

We’re in a recession. Bloomberg last week implied we might already be in one and JPMorgan put out forecasts that by summertime the United States and Europe will be in a coronavirus-induced dip. On some level, that isn’t too shocking because there’ve been signs of a looming recession for the last couple of years anyway. The British writer Grace Blakely, who wrote last year’s Stolen: How to Save the World from Financialisation, covered this topic last year by pointing out a number of factors leaning the world towards this inevitable economic decline: “financial instability in China; global monetary tightening (rising interest rates and the end of quantitative easing or QE); the unresolved eurozone crisis; a shock to global trade; and rising private debt in the developed world.” There’s no irony that the coronavirus is seemingly ready to give a sudden kick to all of those areas. [Continue Reading]


22) Concerts Are on Hold. Workers Behind the Stars Are Hurting.

Sound engineers, lighting technicians and more gig-to-gig employees who fuel the touring industry are “preparing for the worst” as the coronavirus puts a halt to live shows. [Continue Reading]


23) Unemployment & FEMA Relief

Continue to monitor government agencies including the FEMA Disaster Relief Fund. You may also qualify for your state’s unemployment program if your employer has shut down or if you have lost income due to COVID-19.

For Pennsylvania residents, please check here to see if you qualify.


24) Learn a New Skill with

Learn a new skill in your free time with’s free 30-day trial. Pro-tip, your local free library may offer free subscriptions and you may be able to apply online. [Continue Reading]


25) Relax with some Free Yoga

Calm your nerves and practice a little yoga. [Continue Reading]





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PVRP Music Spring 2020

PVRP Live: Spring 2020 Groove (House, Techno, & Bass)

PVRP Music’s soundtrack to your Spring Break 2020; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from Malaa, Nitti Gritti, Quintino and more! #Discover PVRP Music Live: Spring 2020 Groove! Enjoy! @pvrpghost | @pvrpmusic

Live Broadcast on vQ621M0 | Spreaker: PVRP Live Podcast



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Music Event Guide: Spring 2020

Major EDM Concert & Festivals

Plan your next fest or party with our guide to all the major dance music events happening in Philly, LA, NYC and more!

~Your event not listed? Submit the deets to be added and promoted here!

Concert Reviews

Spring 2020

pvrp music event guide

Plan your Spring Break or weekend out with all the major dance music events happening in Philly, LA, NYC and more! From local tour stops to major festivals such as EDC, we got you covered!

Full Event Guide here

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PVRP Agency

Music Marketing Trends: February 2020

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading for artist marketing guides, templates, and the hottest music tech startups of 2020.

1) WMG IPO: All You Need to Know

The ‘surprise’ IPO announcement from Warner Music Group is already sending ripples through the music industry eco-system. Top MIDiA analyst Mark Mulligan puts it all into context. [Continue Reading

2) What We Can Learn From Amazon’s Email Template

Although the eblast is certainly a powerful tool, many artists and labels grapple with the difficult challenge of how to best format these emails for maximum engagement. Here, we look. [Continue Reading]  

3) Should Artists Promote Their Music On TikTok?

While music is certainly an integral part of keeping TikTok users entertained on the platform, whether or not artists should be sinking a lot of energy and money into promoting. [Continue Reading]

4) Spotify To Expand Paid Artists Services, But Can Most Musicians Afford Them?

Spotify is pleased with the early adoption of its first paid artist marketing tool Marquee and will soon add more paid services, the streamer shared in an earnings call Wednesday. [Continue Reading]

5) YouTube Reports $15 Billion In Revenue, CEO Wants More – Where’s Ours?

YouTube’s annual revenue exceeded $15 billion in 2019. Even so, the CEO suggests there’s significantly more room for growth, leading some to question where their piece of the pie. [Continue Reading]

6) Amber Horsburgh On Artist Marketing That Works

In this interview, industry expert Amber Horburgh walks us through the importance of developing a holistic marketing plan that your team is capable of not only creating, but also executing. [Continue Reading]

7) Guide To Creating An Effective Roadmap For Your Music Goals

As a serious band or artist looking to grow your listener base and sell tickets to your shows, setting goals and creating a strategy is essential. Here we break down. [Continue Reading]

8) Meet The 10 Hot Music Tech Startups Chosen For Techstar 2020

Music/tech accelerator Techstars Music has announced its latest class of startups who’ll be part of its 13-week program this spring. Bob Moczydlowsky, formerly Head of Music at Twitter, and his Techstars Music. [Continue Reading]

9) Streaming Company LiveXLive Acquires Spring Awakening Owner

It has been announced that LiveXLive, a global digital media company focused on live entertainment, has acquired React for $2 million. The streaming company will now own Spring Awakening, Sunset Music Festival, as well as more than 250 club and venue shows per year. [Continue Reading]


10) Soundcloud Secures $75M Investment From Pandora Owner Siriusxm

SoundCloud has just announced that it has secured $75 million investment from SiriusXM – which, remember, acquired another leading music streaming platform, Pandora, last year in a $3.5bn all-stock transaction. [Continue Reading]






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PVRP Music Winter 2019

PVRP Live: Best EDM Songs 2019 (House, Techno, & Bass)

PVRP Music’s top EDM songs of 2019; bass, dubstep, techno, and house! This EDM mix podcast episode features tracks from GRIZ, Jauz, ZHU and more! #Discover PVRP Music Live: Best of 2019! Enjoy! @pvrpghost | @pvrpmusic

 Live Broadcast on vQ621M0 | Spreaker: PVRP Live Podcast



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pvrp Holiday 2019


PVRP Music Marketing Trends_ 2020

Music Marketing Trends: 2020

Music Marketing Trends to Expect in 2020:

pvrp music 2020By: Randall Peery

AR/VR, Data, Brand Communities, Personalization, Micro-Moments

As 2019 comes to a close and we welcome in a new decade something seems to be clear, the internet has matured and we are in a new era of monetized immersive ecosystems.

We are now moving into the future and it will demand that you step up your digital presence by using data to find out who your target audience really is, nurturing them and then converting them to paid subscribers by offering bonuses such as Interactive Media around micro-moments, VR concerts.

It may be just another year, but it will start to feel like a new decade as the media mergers and acquisitions settle and the major players such as the likes of Apple hit the road running.

1) Immersive Tech like AR and VR

Immersive tech like AR and VR will gain traction as hardware such as the Oculus becomes more widely adopted and more brands come on board. Advertisers are also taking note of this boom with Facebook starting to test out paid ads for their AR filters

Wave is one company making a splash in what will be the next wave of entertainment, VR Concerts. They have previously collaborated with an impressive roster of artists including The Glitch Mob, Kill The Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist, Lindsey Stirling, among others. The recent Lindsey Stirling Wave attracted more than 400,000 live unique viewers from around the globe.


“The fan engagement is what makes the Wave experience so exciting”, Adam Arrigo continues. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction are what Wave is all about.”

2) Data

Leveraging data is increasingly important and doing so in a transparent and ethical way. Universal Music Group recently unveiled a new artist data portal to help artists and their teams deepen their understanding of their fans. Smarter data use will set you up for success in regards to nurturing your brand communities and many other important factors.

We are also seeing data being used to break new artists as algorithms become smarter. Another important tool for this is Shazam, if a song has good numbers on the platform, the algorithms in the Apple Music, Spotify and Amazon Prime ecosystems will know and that track will be added to MORE playlists making the track evermore popular. Yes, at this point, the growth of the song is geometric and will potentially go “viral”.

3) Video

Video marketing is an essential part of the image and brand that is portrayed to fans. Poor video quality or not incorporating video is negatively impacting your success.

YouTube has been the leader for a while and thus you should have a strong presence with a fully branded channel.
As Gen Z starts to become the marketing focus it will be increasingly important to have a strong strategy on Tik Tok.
Don’t discount these newer platforms, they have proven the success of helping artists make it, such as Lil Nas X.

4) Brand Communities

Once you have a solid understanding of who your audience is, it’s important to nurture this group as they are your ‘day-one’s’ and will become the most valuable marketing tool. Facebook has been adding more features to their groups which allows for a great place to reach your community, as well as traditional email marketing.

Your owned channels such as your website and apps are crucial for d2c as it will allow you to take ownership of your data and cut through the noise of algorithms. By doing so you set your brand up to be a lifestyle brand that people want to be associated with and will pay money to be a member.

5) Personalization

Digital advertising has surpassed marketers and thus we will be relying more on AI and machine learning technology to deliver dynamic personalized ads to the right customer, at the right time, at the right place to make a conversion. Although this technology can be borderline creepy and has had its issues brought to light over the past few years through press reports, it is still imperative to be using.

When done correctly people actually enjoy it, for example, Pandora has taken a cue from Spotify’s personalized playlists and recently rolled out a new personalized user interface. Using AI to personalize your advertising and data to find your audience you will be set up for success in achieving the ultimate goal of a brand influencer community.

6) Micro-Moments 

Mobile has been dominating for several years now and moving into 2020 it will be important to get creative and start taking advantage of micro-moments. Micro-moments are impulse decisions that are made based on the fear of missing out or other reasons.

The primary example of this is shoppable social feeds, and this will start to be combined with video and AR/VR for the ultimate experience.

Image result for shoppable video platforms example

7) New Faces of the Music Industry

We are no doubt in for a new era of music, technology, and media with the new decade and with that brings fresh faces and competition to the forefront.

We recently saw the close of ViacomCBS and may see a partnership between Tik Tok and Universal Music Group in the near future, with these deals being made it means new opportunities and ways of doing business. The Grammy’s now has competition with the Apple Music Awards. The Billboard charts will likely lose ground to Shazam or other players in the coming year.

However, at the end of the day, these deals won’t mean too much if they can’t get their fans on board rather than forcing their audience to choose subscription services or other choices.





PVRP Agency

pvrp music christmas.jpg

PVRP Live: EDM Christmas (Trvpmvs, House, Bass)

Happy Sunday Funday! #Discover PVRP Music Live Electronic Christmas Special! This is a special Christmas EDM mix podcast featuring tracks from Borgore, Kaskade and more! Mixed live by RP on Sunday, December 17, 2017 ..Enjoy! @pvrpghost | @pvrpmusic

 Live Broadcast on vQ621M0 | Spreaker: PVRP Live Podcast



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pvrp Holiday 2019


PVRP Music Shop

PVRP Shop Now Live

Shop Men’s & Women’s Streetwear

The PVRP Music Shop is now live and offers our loyal fans both men and women apparel for a younger stylish look. Take $5 off your first order using promo code ‘onepvrp’ and FREE shipping on orders over $50. PLUS, 10% OFF when you signup for our newsletter.

Also, help us, help musicians by adding a 50¢ donation upon checkout to MusiCares that goes to improve musicians mental health and PVRP will match.

If you vibe with us join the PVRP Fam for free to earn rewards on purchases, bonuses, discounts, exclusive content and more!

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Music Event Guide: Fall 2019

Major EDM Concert & Festivals

~Your event not listed? Submit the deets to be added and promoted here!

Concert Reviews

Fall 2019

Plan your weekend out with all the major dance music events happening in Philly, LA, NYC and more! From local tour stops to major festivals such as EDC, we got you covered!



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PVRP Music Agency: Digital Marketing Packages

PVRP Agency Artist & Digital Marketing Services

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Request a free consultation here!

I offer specialized marketing campaigns for my clients based on your needs found in the initial consultation. I can assist with brand identity and create a full-service marketing campaign to grow your brand. Digital marketing services include website development, social media management, email marketing, lead generation, audio and creative services. I specialize in the music industry and offer full-service artist services.
– Randall Peery –

Basic Marketing Campaign Package

Digital Marketing Campaign Package

Get in touch for the Premium Social Media Advertising Campaign Package. Package includes a consultation for your marketing and brand needs as well as a comprehensive plan of action. I will manage your social media (two platforms) with organic and targeted paid social ads for one month. This package also includes one social media graphic design.

Graphic Design Services

Graphic Design Services

Website Development Services

Website Development

Music Distribution and Promotion

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Submit the form below for a fast response to set up a consultation.

Digital Marketing Keywords

  • Artist/Talent & Event Management:
    • A&R
    • Marketing & Promotions
    • Mixing & Mastering
    • Booking
    • Music Distribution


Contact Randall Peery here