PVRP Music Marketing Trends_ Nov 2019

Music Marketing Trends: November 2019

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading to find out if you should focus more on Tik Tok or YouTube.

1) Billboard Live Music Summit 2019: 4 Big Takeaways

Last week’s Billboard Live Music Summit was designed to provide an overview of the modern concert touring business. But unlike its conference peers, Billboard Live didn’t just showcase the industry’s biggest players but included its brightest upstarts and future leaders. [Continue Reading]   

2) Sound Royalties Offers Musicians A Funding Alternative

Artist-friendly finance specialists Sound Royalties is pioneering a new way for musicians d.i.y, indie and major label; to finance their projects. CEO, Alex Heiche, a Nashville resident. [Continue Reading]  

3) How To Tour In The Winter (Hint: Don’t)

In reality, touring in the wintertime isn’t always actually that bad, but doing so does necessitate an extra level of planning in order to ensure your shows are a success, and that you can actually get from venue to venue safely. [Continue Reading]

4) YouTube vs TikTok: Which Is Better For Your Marketing Initiatives?

Video marketing has become a major part of just about every artist’s marketing campaign and has fueled an uptick video content creation. But choosing which platform to release said content on has become a tricky choice and often depends on which meshes better with a given artist’s brand. [Continue Reading]

5) Soundcloud Launches Promote On SoundCloud Self-service Marketing Platform

SoundCloud has launched Promote on SoundCloud, a self-service promotional tool for artists to boost their original tracks to the top of listeners’ Soundcloud feeds and mobile homepages. Promote on Soundcloud. [Continue Reading]

6) Classical Music Streaming Service IDAGIO Adds Free Tier

Classical music streamer IDAGIO has added a free ad-supported tier. IDAGIO Free launches today in 190 countries with 2 million recordings [Continue Reading]

7) Tencent Music Reports Impressive Q3 Revenue, Subscriber Growth

China-based streamer Tencent Music reported impressive revenue and subscriber growth for the third fiscal quarter of 2019. According to unaudited financial statements from Tencent, revenue for the quarter hit $910. [Continue Reading]

8) Brain Drain At Spotify HQ

While Spotify’s number may look great (113 million paid subscribers is nothing to sneeze at) the company seems to be going through quite a bit of turmoil behind the scenes, and suffering serious brain drain in the process. [Continue Reading]

Source: hypebot.com



PVRP Agency


Net Neutrality

July 12 Day of Action for Net Neutrality

On July 12, 2017, websites, Internet users, and online communities will come together to sound the alarm about the FCC’s attack on net neutrality. Learn how you can join the protest and spread the word at https://www.battleforthenet.com/july12/.

Right now, new FCC Chairman and former Verizon lawyer Ajit Pai has a plan to destroy net neutrality and give big cable companies immense control over what we see and do online. If they get their way, the FCC will give companies like Comcast, Verizon, and AT&T control over what we can see and do on the Internet, with the power to slow down or block websites and charge apps and sites extra fees to reach an audience.

If we lose net neutrality, we could soon face an Internet where some of your favorite websites are forced into a slow lane online, while deep-pocketed companies who can afford expensive new “prioritization” fees have special fast lane access to Internet users – tilting the playing field in their favor.

But on July 12th, the Internet will come together to stop them. Websites, Internet users, and online communities will stand tall, and sound the alarm about the FCC’s attack on net neutrality.

The Battle for the Net campaign will provide tools for everyone to make it super easy for your friends, family, followers to take action. From the SOPA blackout to the Internet Slowdown, we’ve shown time and time again that when the Internet comes together, we can stop censorship and corruption. Now, we have to do it again!


Learn more and join the action here: https://www.battleforthenet.com/july12






SoundCloud Cuts 40% of Staff in Push for Profitability – Bloomberg

SoundCloud Ltd. is cutting about 40 percent of its staff in a cost-cutting move the digital music service says will give it a better financial footing to compete against larger rivals Spotify Ltd. and Apple Inc.

Source: SoundCloud Cuts 40% of Staff in Push for Profitability – Bloomberg




stock laptop cafe image

Emerging Technologies Altering How We Consume Music

Emerging Technologies

Altering How We Consume Music

This is a graph showing the explosion of the streaming music’s popularity. http://www.statista.com/chart/2061/digital-music-growth/

This is a graph showing the explosion of streaming music’s popularity. http://www.statista.com/chart/2061/digital-music-growth/

Music, along with all art, has been an essential part of society for a very long time. Music has been ever-evolving from Elizabethan Era instruments to folk singers, to the disco era, to the electronic era of today. As we have advanced technologically in society, the way we consume music has inevitably been transforming as well. The music industry has been under constant change since it’s existence, within the past decade we have seen a massive shift of how we consume music; from listening to music on the radio and CD’s, to internet radio and mp3’s, and most recently we have seen a surge in music streaming services that is diminishing ownership of personal music libraries.

Continue reading….





Radio Studio

The Importance of Radio in the Promotional Game

The Importance of Radio in the Promotional Game

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Radio continues to be very crucial to anyone within the promotional game. Although radio is undergoing transformations and it’s future is still a little uncertain, one thing stands true, the concept of radio is not going anywhere anytime soon. Radio is still a key channel to get noticed and get your message heard; it is the second powerful medium, reaching 59% of the country’s population.

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  • Promotional: Internet promotion is becoming increasingly more important but radio still remains the best way for new artists to get recognized. A recent report by Nielson Music 360 showed, 48% of people are still discovering new music and artists from the radio, and 56% of teenagers’ still listen to their music through the radio.  When people listen to the radio they are subject to new music and artists, and they will continue to listen if they like the specific song; as opposed to the Internet where fans statistically follow the musicians they already know and support.

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  • Rotation: One of the most important techniques that makes radio so successful for all musicians, from rising artists that just need a boost to the already successful mainstream artists, is the ability to put a song in rotation. Once a song is put in rotation, it must be played a minimum number of times a day on any station affiliated with the company and format for guaranteed success. Artists who are put into rotation are thought to be “hot” to everyone within the industry, and builds credibility for the artist. Clear Channel is the largest radio company in the nation with 840 different stations, its’ newest rotation program is called ‘On the Verge’. On The Verge requires every station to play the featured song 150 times in a 6-week window, including Clear Channel’s online platform iHeartRadio. The most recent success of the program gave Iggy Azalea’s “Fancy” a significant boost, the repetitive plays has helped the song catch on and climb the music charts to #1!


  • Success: Gaining and maintaining a strong fan base is very important for artists to reach commercial success. Radio has two key age demographics that it widely appeals to, younger and older. Teenagers between the age of 16 and 23 are more heavily targeted because they follow artists more and are more influenced by marketing techniques, they are also targeted because they are more likely to buy tickets to concerts that radio stations will often sponsor. The other age demographic of radio marketing is the older generation because they are more likely to purchase albums. Another important aspect of radio promotion is being aware of market sizes. It is pretty important that anyone in the promotional game reach the larger markets because it will create the most buzz as more people are being reached, not only in that market but it will most likely be picked up by stations nationally and go viral.