Music Marketing Trends: February 2020

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading for artist marketing guides, templates, and the hottest music tech startups of 2020.


1) WMG IPO: All You Need to Know

The ‘surprise’ IPO announcement from Warner Music Group is already sending ripples through the music industry eco-system. Top MIDiA analyst Mark Mulligan puts it all into context. [Continue Reading

2) What We Can Learn From Amazon’s Email Template

Although the eblast is certainly a powerful tool, many artists and labels grapple with the difficult challenge of how to best format these emails for maximum engagement. Here, we look. [Continue Reading]  

3) Should Artists Promote Their Music On TikTok?

While music is certainly an integral part of keeping TikTok users entertained on the platform, whether or not artists should be sinking a lot of energy and money into promoting. [Continue Reading]

4) Spotify To Expand Paid Artists Services, But Can Most Musicians Afford Them?

Spotify is pleased with the early adoption of its first paid artist marketing tool Marquee and will soon add more paid services, the streamer shared in an earnings call Wednesday. [Continue Reading]

5) YouTube Reports $15 Billion In Revenue, CEO Wants More – Where’s Ours?

YouTube’s annual revenue exceeded $15 billion in 2019. Even so, the CEO suggests there’s significantly more room for growth, leading some to question where their piece of the pie. [Continue Reading]

6) Amber Horsburgh On Artist Marketing That Works

In this interview, industry expert Amber Horburgh walks us through the importance of developing a holistic marketing plan that your team is capable of not only creating, but also executing. [Continue Reading]

7) Guide To Creating An Effective Roadmap For Your Music Goals

As a serious band or artist looking to grow your listener base and sell tickets to your shows, setting goals and creating a strategy is essential. Here we break down. [Continue Reading]

8) Meet The 10 Hot Music Tech Startups Chosen For Techstar 2020

Music/tech accelerator Techstars Music has announced its latest class of startups who’ll be part of its 13-week program this spring. Bob Moczydlowsky, formerly Head of Music at Twitter, and his Techstars Music. [Continue Reading]

9) Streaming Company LiveXLive Acquires Spring Awakening Owner

It has been announced that LiveXLive, a global digital media company focused on live entertainment, has acquired React for $2 million. The streaming company will now own Spring Awakening, Sunset Music Festival, as well as more than 250 club and venue shows per year. [Continue Reading]

 

10) Soundcloud Secures $75M Investment From Pandora Owner Siriusxm

SoundCloud has just announced that it has secured $75 million investment from SiriusXM – which, remember, acquired another leading music streaming platform, Pandora, last year in a $3.5bn all-stock transaction. [Continue Reading]

 

 

Source: hypebot.com; musicbusinessworldwide.com; edmtunes.com

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PVRP Music Marketing Trends_ 2020

Music Marketing Trends: 2020

Music Marketing Trends to Expect in 2020:

pvrp music 2020By: Randall Peery

AR/VR, Data, Brand Communities, Personalization, Micro-Moments

As 2019 comes to a close and we welcome in a new decade something seems to be clear, the internet has matured and we are in a new era of monetized immersive ecosystems.

We are now moving into the future and it will demand that you step up your digital presence by using data to find out who your target audience really is, nurturing them and then converting them to paid subscribers by offering bonuses such as Interactive Media around micro-moments, VR concerts.

It may be just another year, but it will start to feel like a new decade as the media mergers and acquisitions settle and the major players such as the likes of Apple hit the road running.


1) Immersive Tech like AR and VR

Immersive tech like AR and VR will gain traction as hardware such as the Oculus becomes more widely adopted and more brands come on board. Advertisers are also taking note of this boom with Facebook starting to test out paid ads for their AR filters

Wave is one company making a splash in what will be the next wave of entertainment, VR Concerts. They have previously collaborated with an impressive roster of artists including The Glitch Mob, Kill The Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist, Lindsey Stirling, among others. The recent Lindsey Stirling Wave attracted more than 400,000 live unique viewers from around the globe.

Wave VR REZZ

“The fan engagement is what makes the Wave experience so exciting”, Adam Arrigo continues. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction are what Wave is all about.”


2) Data

Leveraging data is increasingly important and doing so in a transparent and ethical way. Universal Music Group recently unveiled a new artist data portal to help artists and their teams deepen their understanding of their fans. Smarter data use will set you up for success in regards to nurturing your brand communities and many other important factors.

We are also seeing data being used to break new artists as algorithms become smarter. Another important tool for this is Shazam, if a song has good numbers on the platform, the algorithms in the Apple Music, Spotify and Amazon Prime ecosystems will know and that track will be added to MORE playlists making the track evermore popular. Yes, at this point, the growth of the song is geometric and will potentially go “viral”.


3) Video

Video marketing is an essential part of the image and brand that is portrayed to fans. Poor video quality or not incorporating video is negatively impacting your success.

YouTube has been the leader for a while and thus you should have a strong presence with a fully branded channel.
As Gen Z starts to become the marketing focus it will be increasingly important to have a strong strategy on Tik Tok.
Don’t discount these newer platforms, they have proven the success of helping artists make it, such as Lil Nas X.


4) Brand Communities

Once you have a solid understanding of who your audience is, it’s important to nurture this group as they are your ‘day-one’s’ and will become the most valuable marketing tool. Facebook has been adding more features to their groups which allows for a great place to reach your community, as well as traditional email marketing.

Your owned channels such as your website and apps are crucial for d2c as it will allow you to take ownership of your data and cut through the noise of algorithms. By doing so you set your brand up to be a lifestyle brand that people want to be associated with and will pay money to be a member.


5) Personalization

Digital advertising has surpassed marketers and thus we will be relying more on AI and machine learning technology to deliver dynamic personalized ads to the right customer, at the right time, at the right place to make a conversion. Although this technology can be borderline creepy and has had its issues brought to light over the past few years through press reports, it is still imperative to be using.

When done correctly people actually enjoy it, for example, Pandora has taken a cue from Spotify’s personalized playlists and recently rolled out a new personalized user interface. Using AI to personalize your advertising and data to find your audience you will be set up for success in achieving the ultimate goal of a brand influencer community.


6) Micro-Moments 

Mobile has been dominating for several years now and moving into 2020 it will be important to get creative and start taking advantage of micro-moments. Micro-moments are impulse decisions that are made based on the fear of missing out or other reasons.

The primary example of this is shoppable social feeds, and this will start to be combined with video and AR/VR for the ultimate experience.

Image result for shoppable video platforms example


7) New Faces of the Music Industry

We are no doubt in for a new era of music, technology, and media with the new decade and with that brings fresh faces and competition to the forefront.

We recently saw the close of ViacomCBS and may see a partnership between Tik Tok and Universal Music Group in the near future, with these deals being made it means new opportunities and ways of doing business. The Grammy’s now has competition with the Apple Music Awards. The Billboard charts will likely lose ground to Shazam or other players in the coming year.

However, at the end of the day, these deals won’t mean too much if they can’t get their fans on board rather than forcing their audience to choose subscription services or other choices.


 

 


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PVRP Music Marketing Trends_ Nov 2019

Music Marketing Trends: November 2019

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading to find out if you should focus more on Tik Tok or YouTube.


1) Billboard Live Music Summit 2019: 4 Big Takeaways

Last week’s Billboard Live Music Summit was designed to provide an overview of the modern concert touring business. But unlike its conference peers, Billboard Live didn’t just showcase the industry’s biggest players but included its brightest upstarts and future leaders. [Continue Reading]   

2) Sound Royalties Offers Musicians A Funding Alternative

Artist-friendly finance specialists Sound Royalties is pioneering a new way for musicians d.i.y, indie and major label; to finance their projects. CEO, Alex Heiche, a Nashville resident. [Continue Reading]  

3) How To Tour In The Winter (Hint: Don’t)

In reality, touring in the wintertime isn’t always actually that bad, but doing so does necessitate an extra level of planning in order to ensure your shows are a success, and that you can actually get from venue to venue safely. [Continue Reading]

4) YouTube vs TikTok: Which Is Better For Your Marketing Initiatives?

Video marketing has become a major part of just about every artist’s marketing campaign and has fueled an uptick video content creation. But choosing which platform to release said content on has become a tricky choice and often depends on which meshes better with a given artist’s brand. [Continue Reading]

5) Soundcloud Launches Promote On SoundCloud Self-service Marketing Platform

SoundCloud has launched Promote on SoundCloud, a self-service promotional tool for artists to boost their original tracks to the top of listeners’ Soundcloud feeds and mobile homepages. Promote on Soundcloud. [Continue Reading]

6) Classical Music Streaming Service IDAGIO Adds Free Tier

Classical music streamer IDAGIO has added a free ad-supported tier. IDAGIO Free launches today in 190 countries with 2 million recordings [Continue Reading]

7) Tencent Music Reports Impressive Q3 Revenue, Subscriber Growth

China-based streamer Tencent Music reported impressive revenue and subscriber growth for the third fiscal quarter of 2019. According to unaudited financial statements from Tencent, revenue for the quarter hit $910. [Continue Reading]

8) Brain Drain At Spotify HQ

While Spotify’s number may look great (113 million paid subscribers is nothing to sneeze at) the company seems to be going through quite a bit of turmoil behind the scenes, and suffering serious brain drain in the process. [Continue Reading]

Source: hypebot.com

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Net Neutrality

July 12 Day of Action for Net Neutrality

On July 12, 2017, websites, Internet users, and online communities will come together to sound the alarm about the FCC’s attack on net neutrality. Learn how you can join the protest and spread the word at https://www.battleforthenet.com/july12/.

Right now, new FCC Chairman and former Verizon lawyer Ajit Pai has a plan to destroy net neutrality and give big cable companies immense control over what we see and do online. If they get their way, the FCC will give companies like Comcast, Verizon, and AT&T control over what we can see and do on the Internet, with the power to slow down or block websites and charge apps and sites extra fees to reach an audience.

If we lose net neutrality, we could soon face an Internet where some of your favorite websites are forced into a slow lane online, while deep-pocketed companies who can afford expensive new “prioritization” fees have special fast lane access to Internet users – tilting the playing field in their favor.

But on July 12th, the Internet will come together to stop them. Websites, Internet users, and online communities will stand tall, and sound the alarm about the FCC’s attack on net neutrality.

The Battle for the Net campaign will provide tools for everyone to make it super easy for your friends, family, followers to take action. From the SOPA blackout to the Internet Slowdown, we’ve shown time and time again that when the Internet comes together, we can stop censorship and corruption. Now, we have to do it again!

___________________________________________________________

Learn more and join the action here: https://www.battleforthenet.com/july12

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@FightFortheFtr

 


 

soundcloud

SoundCloud Cuts 40% of Staff in Push for Profitability – Bloomberg

SoundCloud Ltd. is cutting about 40 percent of its staff in a cost-cutting move the digital music service says will give it a better financial footing to compete against larger rivals Spotify Ltd. and Apple Inc.

Source: SoundCloud Cuts 40% of Staff in Push for Profitability – Bloomberg

 

 


 

stock laptop cafe image

Emerging Technologies Altering How We Consume Music

Emerging Technologies

Altering How We Consume Music

This is a graph showing the explosion of the streaming music’s popularity. http://www.statista.com/chart/2061/digital-music-growth/

This is a graph showing the explosion of streaming music’s popularity. http://www.statista.com/chart/2061/digital-music-growth/

Music, along with all art, has been an essential part of society for a very long time. Music has been ever-evolving from Elizabethan Era instruments to folk singers, to the disco era, to the electronic era of today. As we have advanced technologically in society, the way we consume music has inevitably been transforming as well. The music industry has been under constant change since it’s existence, within the past decade we have seen a massive shift of how we consume music; from listening to music on the radio and CD’s, to internet radio and mp3’s, and most recently we have seen a surge in music streaming services that is diminishing ownership of personal music libraries.

Continue reading….

 

 

 


 

Radio Studio

The Importance of Radio in the Promotional Game

The Importance of Radio in the Promotional Game

Screen Shot 2015-01-03 at 3.49.19 AM

Radio continues to be very crucial to anyone within the promotional game. Although radio is undergoing transformations and it’s future is still a little uncertain, one thing stands true, the concept of radio is not going anywhere anytime soon. Radio is still a key channel to get noticed and get your message heard; it is the second powerful medium, reaching 59% of the country’s population.

Screen Shot 2015-01-03 at 3.48.30 AMScreen Shot 2015-01-03 at 3.48.48 AM

  • Promotional: Internet promotion is becoming increasingly more important but radio still remains the best way for new artists to get recognized. A recent report by Nielson Music 360 showed, 48% of people are still discovering new music and artists from the radio, and 56% of teenagers’ still listen to their music through the radio.  When people listen to the radio they are subject to new music and artists, and they will continue to listen if they like the specific song; as opposed to the Internet where fans statistically follow the musicians they already know and support.

Screen Shot 2015-01-03 at 3.49.05 AM

  • Rotation: One of the most important techniques that makes radio so successful for all musicians, from rising artists that just need a boost to the already successful mainstream artists, is the ability to put a song in rotation. Once a song is put in rotation, it must be played a minimum number of times a day on any station affiliated with the company and format for guaranteed success. Artists who are put into rotation are thought to be “hot” to everyone within the industry, and builds credibility for the artist. Clear Channel is the largest radio company in the nation with 840 different stations, its’ newest rotation program is called ‘On the Verge’. On The Verge requires every station to play the featured song 150 times in a 6-week window, including Clear Channel’s online platform iHeartRadio. The most recent success of the program gave Iggy Azalea’s “Fancy” a significant boost, the repetitive plays has helped the song catch on and climb the music charts to #1!

 

  • Success: Gaining and maintaining a strong fan base is very important for artists to reach commercial success. Radio has two key age demographics that it widely appeals to, younger and older. Teenagers between the age of 16 and 23 are more heavily targeted because they follow artists more and are more influenced by marketing techniques, they are also targeted because they are more likely to buy tickets to concerts that radio stations will often sponsor. The other age demographic of radio marketing is the older generation because they are more likely to purchase albums. Another important aspect of radio promotion is being aware of market sizes. It is pretty important that anyone in the promotional game reach the larger markets because it will create the most buzz as more people are being reached, not only in that market but it will most likely be picked up by stations nationally and go viral.