Managed the digital paid media spends for a sold-out first-year EDM festival of over 40,000 attendees with a ROAS of 15X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
Executed & optimized paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
Managed LiveStyle/Disco Donnie Presents’ account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
Created and executed paid marketing plans using influencer marketing through FameAMP/UMG Brands
Reported weekly & monthly metrics and invoices
Google Partners – Google Ads Search / PPC Certified
-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%
-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.
-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.
-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com
I spent 4 months living in the Royal City of London. I attended courses learning about London and British Media, while also interning at UltraDJ Management. I spent a lot of my time traveling Europe and comparing Europe’s culture & media to America’s. FIE is affiliated with Imperial College of London which permitted me to join the Music Production Club.
Courses I attended include:
British Mass Media & Culture: Professor: Christopher Cook
Travel Writing
Picturing London
Internship Seminar: UltraDJ Management
This is a research project I did for my Tech Culture course about the transformation over the past decade of how people consume music.
This is a second episode of Traveling Through Time with Music. I created this for a school project. The episode is meant to portray how life will be in the year 2031; including projections the political election, Grammy’s, weather, and future products in 2031. Hosted and produced by Randall Peery.
