Fame House (Universal Music) – Paid Media Marketer
Radio One Philadelphia – Integrated Marketing Manager
Center for Sales Strategy (CSS) Certified
-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%
-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.
-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.
-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.
-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com
Created by Randall Peery, Ebony Pitts, and James Kelly
Graphics Created by: Randall Peery
Marketing Campaign & Presentation Created by: Randall Peery, Rick Ptakowski, and Arielle Moore
Click here for Comedy Central_Starburst Pitch_Peery
Created a Business Plan for a RP Entertainment, a music production & streaming business.
Created a Recording Project Production Budget
Negotiated & Created a Contract
Worked on semester-long project to start a company and pitch to potential investors
Learned & implemented new tools to stimulate innovation
Used the innovative tools to create an innovative business idea
Created a Kickstarter Campaign
I spent 4 months living in the Royal City of London. I attended courses learning about London and British Media, while also interning at UltraDJ Management. I spent a lot of my time traveling Europe and comparing Europe’s culture & media to America’s. FIE is affiliated with Imperial College of London which permitted me to join the Music Production Club.
Courses I attended include:
British Mass Media & Culture: Professor: Christopher Cook
Travel Writing
Picturing London
Internship Seminar: UltraDJ Management
Professor: Adrienne Shaw
This is a research project I did for my Tech Culture course about the transformation over the past decade of how people consume music.
This is a second episode of Traveling Through Time with Music. I created this for a school project. The episode is meant to portray how life will be in the year 2031; including projections the political election, Grammy’s, weather, and future products in 2031. Hosted and produced by Randall Peery.
Professor: Phil Nicolo
These are a series of audio pieces I created for my Studio Music Recording course.
This is a class project where I created the audio bed for a Temple U promo video.
Professor: Jack Klotz
These are a series of audio pieces I created for my Audio for Media course.
This is a class project where I created the audio bed for a Temple U promo video.
This is a mock website I created for a class project proposing voting reform.
