Fame House (Universal Music) - Paid Media Marketer

Fame House (Universal Music Group) – Paid Media Marketer

 

Fame House (Universal Music) - Paid Media Marketer

Fame House (Universal Music) – Paid Media Marketer

  • Managed the digital paid media spends for a sold-out first-year EDM festival of over 40,000 attendees with a ROAS of 15X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
  • Executed & optimized paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
  • Managed LiveStyle/Disco Donnie Presents’ account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
  • Created and executed paid marketing plans using influencer marketing through FameAMP/UMG Brands
  • Reported weekly & monthly metrics and invoices
  • Google Partners – Google Ads Search / PPC Certified
  • Event Marketing: Eventbrite Certification

 

 

 

 

Written by Randall Peery

Phillip Randall Peery, a digital marketer in the media & entertainment industry and owner of PVRP Music Agency. Most recently I worked at Fame House / Universal Music Group as the Paid Media Marketer where I lead the paid media efforts for Disco Donnie Presents. Currently, I'm working for Live Nation on the guest services/headliner experience teams at the Fillmore Philadelphia, and with Insomniac Events working some of the largest festivals in the country including EDC Las Vegas. I am a graduate of Temple University in Philadelphia, PA where I majored in Media Business and Production with a BA in Media and Communication. While at Temple I also earned a Certificate in Entrepreneurial & Innovation Management from the Fox School of Business. I have a deep passion for music with about 10 years of experience in the industry. ❖ Previous Companies: Live Nation/Insomniac Events, Universal Music/Fame House, Viacom/MTV, iHeartRadio, UltraDJ Management, QVC, Phillybass'd Entertainment & Records, Radio One, WXPN and WHIP Temple's Student Radio Station. ❖ Skills: Music Industry, Event Marketing, Digital & Integrated Marketing, Paid Social Media, Media Planning & Buying, Branding, Time Management, Leadership, Data Analysis, Google Analytics, Microsoft & Adobe Suite. ❖ Certifications: Google: Ads Search, Google: Digital Sales, Eventbrite: Event Marketing, CSS: Digital Marketing, Temple Fox School of Business: Entrepreneurship & Innovation Management, Facebook Ads: Blueprint, Microsoft Office Suite: Powerpoint. ❖ Contact: Randall.Peery@gmail.com Additional Portfolio: https://blog.pvrpmusic.com/randall https://pvrpmusic.com

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