Randall’s Portfolio

Phillip Randall Peery, a digital marketer in the media & entertainment industry with 5+ years of experience.

❖ Previous Companies:
Live Nation/Insomniac Events, Universal Music/Fame House, Viacom/MTV, iHeartRadio, UltraDJ Management, QVC, Radio One, WXPN, WHIP Temple’s Student Radio Station, and Phillybass’d Entertainment & Records.

❖ Skills:
Music Industry, Event Marketing, Digital & Integrated Marketing, Paid Social Media, Media Planning & Buying, Branding, Time Management, Leadership, Data Analysis, Google Analytics, Microsoft & Adobe Suite.

❖ Certifications:
Google: Ads Search, Google: Digital Sales, Eventbrite: Event Marketing, CSS: Digital Marketing, Temple Fox School of Business: Entrepreneurship & Innovation Management, Facebook Ads: Blueprint, Microsoft Office Suite: Powerpoint.

❖ Contact:
Randall@pvrpmusic.com
LinkedIn

PVRP Music Agency: Digital Marketing Packages

PVRP Agency Artist & Digital Marketing Services

November 3, 2019 — Leave a comment

**Request a free consultation here!**

I offer specialized marketing campaigns for my clients based on your needs found in the initial consultation. I can assist with brand identity and create a full-service marketing campaign to grow your brand. Digital marketing services include website development, social media management, email marketing, lead generation, audio and creative services. I specialize in the music industry and offer full-service artist services.
– Randall Peery –

Basic Marketing Campaign Package

Get in touch for the Premium Social Media Advertising Campaign Package. Package includes a consultation for your marketing and brand needs as well as a comprehensive plan of action. I will manage your social media (two platforms) with organic and targeted paid social ads for one month. This package also includes one social media graphic design.

Graphic Design Services

Website Development Services

Music Distribution and Promotion

Rates | Contact | Portfolio

Submit the form below for a fast response to set up a consultation.

Specialized Client Services:
- Media Placement
- Mixing & Mastering
- Graphic Design
- Branding & Promotions

Digital Marketing Agency Services:
- Social Media Marketing and Management
- Website Design & Development
- SEO
- Email Marketing
- Lead Generation

Artist/Talent & Event Management:
- A&R
- Marketing & Promotions
- Mixing & Mastering
- Booking
- Music Distribution

Rates

Contact Randall Peery here

Portfolio

Fame House (Universal Music Group) – Paid Media Marketer

August 13, 2018 — Leave a comment

Fame House (Universal Music) – Paid Media Marketer

Managed the digital paid media spends for a sold-out first-year EDM festival of over 40,000 attendees with a ROAS of 15X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
Executed & optimized paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
Managed LiveStyle/Disco Donnie Presents’ account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
Created and executed paid marketing plans using influencer marketing through FameAMP/UMG Brands
Reported weekly & monthly metrics and invoices
Google Partners – Google Ads Search / PPC Certified
Event Marketing: Eventbrite Certification

Radio One – Integrated Marketing Manager

March 30, 2017 — Leave a comment

Radio One Philadelphia – Integrated Marketing Manager

Center for Sales Strategy (CSS) Certified

-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%

-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.

-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.

-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.

-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com

Randall Peery - QVC Talent Service Center Coordinator

QVC – Talent Service Coordinator

October 27, 2016 — Leave a comment

QVC – Talent Service Coordinator

-Exceeded goals by having on-air guests on set with at least 5 minutes to spare 99% of the time
-Provided premiere guest service to on-air hosts and guests at the Talent Service Center.
-Supported all content production by coordinating changes and overseeing the studio flow.
-Coached guests that were new to being on camera

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Event Water Solutions – Water Attendant

September 8, 2016 — Leave a comment

Event Water Solutions – Water Attendant

Panorama Festival 2016 – NYC

Electric Zoo Festival 2016 – NYC

CID Entertainment: Ambassador – Guest Services

August 13, 2016 — Leave a comment

CID Entertainment: Ambassador – Guest Services

Peach Festival in Scranton, PA

Insomniac Events: Customer Experience (CX)

July 10, 2016 — Leave a comment

Insomniac Events: Customer Experience (CX)

Improve Customer Experience:
-Track the path of over 400,000 customers throughout the event to improve efficiency
-Analyze festival grounds for errors while providing information to festival patrons
-Create an environment that keeps festival-goers healthy, happy, and hydrated!
-Dispatch medical or security as necessary
-Assist with crowd control and track wait times
-Check tickets upon entry

Events:
EDC New York 2016: Performing Arts Department
EDC Las Vegas 2016: Guest Services – Ingress & Egress Operations Team
Camp Bisco 2016: Guest Services | Ground Control
EDC Orlando 2016: Ground Control
Middlelands Festival 2017: Guest Services – Ingress & Egress Operations Team
EDC Las Vegas 2017: Customer Experience – Ingress Team (Blog Post)
EDC Orlando 2017: Customer Experience Operations
EDC Las Vegas 2018: Customer Experience Operations (CX)
EDC Las Vegas 2019: Headliner Experience Operations

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Malik Yusef – Wordsmyth / G.O.O.D. Music: Executive Training Program

July 10, 2016 — Leave a comment

Malik Yusef – Wordsmyth / G.O.O.D. Music: Executive Training Program

Responsibilities Included:

Executive Assistant
Created databases
Researched & Data Analysis
Assisted with marketing & social media strategy
Wrote artist bio’s
Maintained emails, contacts, schedules, notes, etc

NPR – WXPN: World Cafe Programming Intern

January 5, 2016 — Leave a comment

NPR Music – WXPN: World Cafe Programming Intern

World Cafe is a radio program hosted by David Dye in Philadelphia, PA on WXPN and is nationally syndicated on over 200 NPR member stations. The show includes a mix of music from blues, rock, folk, and world music to country, along with live performances and interviews.

My responsibilities included:

Assisted with XPN Fest 2016 – Artist Hospitality
Assisted with XPN’s Non-COMMercial Convention 2016 – Artist Hospitality
Assisted with in-studio artist hospitality
Prepared and maintain playlist catalogs
Researched | Formatted scripts and write promotional copy
Managed World Café bookings and broadcast calendars
Assisted with Guest Services during live performances at the World Cafe Live

Artists I worked with include:
The Lumineers
Lettuce
Dr. Dog

~Check out Randall Peery’s WXPN experience here~