Radio One Philadelphia – Integrated Marketing Manager
Center for Sales Strategy (CSS) Certified
-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%
-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.
-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.
-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.
-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com