Fame House (Universal Music) - Paid Media Marketer

Fame House (Universal Music Group) – Paid Media Marketer

 

Fame House (Universal Music) - Paid Media Marketer

Fame House (Universal Music) – Paid Media Marketer

  • Managed the digital paid media spends for a sold-out first-year EDM festival of over 40,000 attendees with a ROAS of 15X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
  • Executed & optimized paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
  • Managed LiveStyle/Disco Donnie Presents’ account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
  • Created and executed paid marketing plans using influencer marketing through FameAMP/UMG Brands
  • Reported weekly & monthly metrics and invoices
  • Google Partners – Google Ads Search / PPC Certified
  • Event Marketing: Eventbrite Certification

 

 

 

 

PVRP Music Agency

Daily PVRP Hits

Add your music to PVRP’s Collaborative Spotify Playlist or Submit your music to: promo@pvrpmusic.com

 

 

 

PVRP Music Collection Spotify Playlist

Evolving Playlist curated with the newest tracks in EDM, House, Deep House, Techno, Bass, Dubstep, Trap, Rap & Hiphop. #Discover #MusicIsLife #PVRP

 

 


 

Radio One - Integrated Marketing Manager

Radio One – Integrated Marketing Manager

Radio_one_logo

Radio One Philadelphia – Integrated Marketing Manager

Center for Sales Strategy (CSS) Certified

-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%

-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.

-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.

-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.

-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com

17972171_10212743762013128_4820941620434939411_o

 

 

 

 

PVRP Music Agency

PVRP Radio Bangers