PVRP Music Marketing Trends_ Nov 2019

Music Marketing Trends: November 2019

PVRP Music Agency is bringing you the latest music marketing trends. New platforms and algorithm changes are happening all the time and we’re taking the time to fully grasp the technological changes. Continue reading to find out if you should focus more on Tik Tok or YouTube.


1) Billboard Live Music Summit 2019: 4 Big Takeaways

Last week’s Billboard Live Music Summit was designed to provide an overview of the modern concert touring business. But unlike its conference peers, Billboard Live didn’t just showcase the industry’s biggest players but included its brightest upstarts and future leaders. [Continue Reading]   

2) Sound Royalties Offers Musicians A Funding Alternative

Artist-friendly finance specialists Sound Royalties is pioneering a new way for musicians d.i.y, indie and major label; to finance their projects. CEO, Alex Heiche, a Nashville resident. [Continue Reading]  

3) How To Tour In The Winter (Hint: Don’t)

In reality, touring in the wintertime isn’t always actually that bad, but doing so does necessitate an extra level of planning in order to ensure your shows are a success, and that you can actually get from venue to venue safely. [Continue Reading]

4) YouTube vs TikTok: Which Is Better For Your Marketing Initiatives?

Video marketing has become a major part of just about every artist’s marketing campaign and has fueled an uptick video content creation. But choosing which platform to release said content on has become a tricky choice and often depends on which meshes better with a given artist’s brand. [Continue Reading]

5) Soundcloud Launches Promote On SoundCloud Self-service Marketing Platform

SoundCloud has launched Promote on SoundCloud, a self-service promotional tool for artists to boost their original tracks to the top of listeners’ Soundcloud feeds and mobile homepages. Promote on Soundcloud. [Continue Reading]

6) Classical Music Streaming Service IDAGIO Adds Free Tier

Classical music streamer IDAGIO has added a free ad-supported tier. IDAGIO Free launches today in 190 countries with 2 million recordings [Continue Reading]

7) Tencent Music Reports Impressive Q3 Revenue, Subscriber Growth

China-based streamer Tencent Music reported impressive revenue and subscriber growth for the third fiscal quarter of 2019. According to unaudited financial statements from Tencent, revenue for the quarter hit $910. [Continue Reading]

8) Brain Drain At Spotify HQ

While Spotify’s number may look great (113 million paid subscribers is nothing to sneeze at) the company seems to be going through quite a bit of turmoil behind the scenes, and suffering serious brain drain in the process. [Continue Reading]

Source: hypebot.com

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Written by Randall Peery

Phillip Randall Peery, a digital marketer in the media & entertainment industry and owner of PVRP Music Agency. Most recently I worked at Fame House / Universal Music Group as the Paid Media Marketer where I lead the paid media efforts for Disco Donnie Presents. Currently, I'm working for Live Nation on the guest services/headliner experience teams at the Fillmore Philadelphia, and with Insomniac Events working some of the largest festivals in the country including EDC Las Vegas. I am a graduate of Temple University in Philadelphia, PA where I majored in Media Business and Production with a BA in Media and Communication. While at Temple I also earned a Certificate in Entrepreneurial & Innovation Management from the Fox School of Business. I have a deep passion for music with about 10 years of experience in the industry. ❖ Previous Companies: Live Nation/Insomniac Events, Universal Music/Fame House, Viacom/MTV, iHeartRadio, UltraDJ Management, QVC, Phillybass'd Entertainment & Records, Radio One, WXPN and WHIP Temple's Student Radio Station. ❖ Skills: Music Industry, Event Marketing, Digital & Integrated Marketing, Paid Social Media, Media Planning & Buying, Branding, Time Management, Leadership, Data Analysis, Google Analytics, Microsoft & Adobe Suite. ❖ Certifications: Google: Ads Search, Google: Digital Sales, Eventbrite: Event Marketing, CSS: Digital Marketing, Temple Fox School of Business: Entrepreneurship & Innovation Management, Facebook Ads: Blueprint, Microsoft Office Suite: Powerpoint. ❖ Contact: Randall.Peery@gmail.com Additional Portfolio: https://blog.pvrpmusic.com/randall https://pvrpmusic.com

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